Paid Acquisition forSeries A B2B SaaS Companies
End-to-end paid acquisition -
from strategy to scale
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End-to-end paid acquisition -
from strategy to scale
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My Mission
My mission is to help SaaS companies stop wasting budget on paid media that doesn't convert and start building a pipeline that actually closes.
Most agencies learn on your dime. After 14 years running paid media across competitive B2B markets, I've built the campaign structures, targeting frameworks, and optimization playbooks that find what works faster - so your budget goes toward pipeline, not someone else's learning curve.
💰 $450k in new client revenue in 90 days
💰 845% ROI - including our agency fees
💰 17:1 ROAS during the slow season!
My mission is to help SaaS companies stop wasting budget on paid media that doesn't convert and start building a pipeline that actually closes.
Most agencies learn on your dime. After 14 years running paid media across competitive B2B markets, I've built the campaign structures, targeting frameworks, and optimization playbooks that find what works faster - so your budget goes toward pipeline, not someone else's learning curve.
→ $450k in net-new pipeline in 90 days
→ Reduced client CAC by 38% in one quarter
→ 3.2× pipeline efficiency vs prior agency
I don't just do ads....
I focus on what actually moves the needle for B2B SaaS. Here's what's included:
- Conversion tracking & setup: I'll make sure every MQL, demo request, and trial signup is tracked correctly - so we always know what's working and what's not.
- Campaign strategy & setup: Every campaign is built from scratch for your product, your ICP, and your pipeline goals. No recycled templates, no guesswork.
- Ad creative direction: I'll guide the messaging, angles, and hooks - so your campaigns speak directly to the buyers you actually want.
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Paid search management*: High-intent campaigns targeting buyers actively searching for solutions like yours.
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Linkedin ads*: Precisely targeted campaigns reaching decision-makers by title, company size, and industry.
- Your own dashboard: Full visibility into what I'm doing, when I'm doing it, and how your campaigns are performing - on your schedule.
* Ad platform fees are priced separately
I already know what's going on...
- Your paid campaigns are generating clicks but your sales team says the leads are garbage - wrong company size, wrong title, wrong everything.
- You're burning budget on broad audiences because nobody has taken the time to properly define your ICP and build targeting around it.
- Your board is asking about CAC and pipeline contribution from paid and you don't have a clean answer.
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You know you need a paid media expert but you're not ready to hire a full-time head of growth — and you shouldn't have to yet.
I already know what's going on...
Your growth can't keep depending on who you hire next.
You raised your Series A to scale acquisition. You need a paid partner who knows what that actually takes.
Most agencies treat SaaS like ecommerce - chasing top-of-funnel volume that never converts to ARR. I run paid like an operator: full-funnel, pipeline-aware, and tuned to the metrics your investors actually ask about.
My clients stay because every dollar is tied to a number that matters - and because they finally have a partner who can keep up with how they think.
Just a few of our results...
Three campaigns working in concert to deliver 166+ booked appointments, 1,200+ phone call leads, and nearly 19,600 signups - a textbook example of layering campaigns to capture demand at every stage of the funnel.
One campaign, massive reach: 170 booked appointments, 1,255 phone call leads, and a staggering 19,614 signups - plus nearly 7,000 new contacts and hundreds of YouTube engagements. This is what a fully optimized, multi-channel Google Ads engine looks like.
Lean campaigns with record low CPA's: phone call leads coming in at just $0.89 and book appointments at $0.03 - hard-to-beat cost-per-action numbers that stretch every ad dollar.
1,108 leads at a record-low $10.05 per lead - well below industry benchmarks space, and a standout example of efficient spend.
226 leads at $17.68 each - steady, dependable lead flow from a Facebook-first audience with a cost-per-lead that keeps ROAS healthy.
Nearly 2,000 calls placed between two campaigns - including 1,854 from a single interest-based campaign.
1,948 leads from a single campaign in a highly competitive health vertical - category-leading volume that fills the pipeline fast.
118 calls placed from retargeting alone - warm-audience gold that turns previous visitors into live conversations with the sales team.
Three campaigns for a new seed company: Performance Max drove 207 conversions at just $37.60 each, while our Search campaigns pulled in another 356+ conversions combined - proof that geo-targeted search still delivers serious volume.
32 high-intent waitlist signups for a new accounting software, captured directly through Meta's native lead form - frictionless sign-ups with zero landing page friction, straight from the feed to the list.
226 leads for a new series A, delivered at just $17.68 per lead - steady, dependable lead flow from a Facebook-first audience with a cost-per-lead that keeps ROAS healthy and the pipeline full.
This isn't just another agency.
Scaling paid ads for SaaS brands is kind of my thing. But what drives me goes beyond the results.
✔️ I treat every client's budget like it's my own - no wasted spend, no vanity metrics, no fluff.
✔️ I keep my roster intentionally small so every business gets my full attention, every time.
✔️ I built my own technology platform to give my clients sharper insight than agencies 10x my size can offer.
✔️ A portion of my profits goes toward supporting disabled veterans — because doing good work and doing good in the world aren't mutually exclusive.
Hey! I'm Nicole!
Your paid partner who actually speaks SaaS
14 years in paid media. A SaaS founder myself. I built my own AI platform to run paid better - so when I say I understand both sides of your business, I mean it.
Most agencies will hand you a playbook. I'll build you a strategy. I dig into your ICP, your funnel, and the metrics your investors care about - then run paid media that shows up where it counts: pipeline, CAC, and ARR.
When I'm not running campaigns, I'm running everything else. 5Ks, 10Ks, half marathons, full marathons, and half Ironmans. Full Ironman? Hard pass.←
Oh, and this is Eugene He's 14, opinionated, and runs the office.
This isn't just another agency.
Scaling paid ads for SaaS brands is kind of my thing. But what drives me goes beyond the results.
💪 I treat every client's budget like it's my own - no wasted spend, no vanity metrics, no fluff.
💪 I keep my roster intentionally small so every business gets my full attention, every time.
💪 I built my own technology platform to give my clients sharper insight than agencies 10x my size can offer.
💪 A portion of my profits goes toward supporting disabled veterans — because doing good work and doing good in the world aren't mutually exclusive.
You're done settling for "good enough."
You know your startup is capable of more. You just need someone who actually knows how to get you there.
While other agencies are chasing vanity metrics, I'm focused on one thing:
SALES.
My clients stay because the results are real - and because they finally have a partner who treats their business like it matters.
Some agencies suck. I don’t.
I built this differently — by eliminating every single thing
SaaS founders hate about working with agencies.
You talk directly to the person running your campaigns.
No account managers, no junior handoffs, no waiting three days for a Slack reply. Full transparency into what's running and why.
Built for SaaS.
I don't take on ecommerce, local services, or lead gen mills. My entire focus — my playbooks, my targeting, my benchmarks — is built around how SaaS actually grows: trials, demos, pipeline, and ARR.
Your strategy is yours alone.
No cookie-cutter campaigns. I dig into your ICP, your competitors, and your funnel — then build something tuned to your motion, whether that's PLG, sales-led, or somewhere in between.
Say goodbye to wasted budget, vanity metrics, and agencies who don't understand SaaS.
Say hello to paid that drives pipeline and ARR.
I don't believe in running ads on every platform just to look busy.
My approach is straightforward: I learn your ICP, build campaigns tuned to your funnel, and optimize relentlessly until CAC, pipeline, and payback move in the right direction.
Here's what you get when you work with me:
Search ads
Social ads
Funnel strategy
SUPPORTING VETERANS MENTAL HEALTH
You can feel good about where you’re spending your money. We donate 5% of all our profit to the DAV. The DAV helps support ill and injured veterans, their families and caregivers as they navigate the challenges of life after combat
Say goodbye to wasted budget, zero transparency, and agencies who don't know your industry.
Say hello to campaigns that drive real revenue.
I don't believe in running ads on every platform just to look busy.
My approach is straightforward: I study your market, build campaigns specific to your business, and optimize relentlessly until the numbers move.
Here's what you get when you work with me:
Paid search
Paid social
Ad copy that converts
Funnel strategy
SUPPORTING VETERANS MENTAL HEALTH
You can feel good about where you’re spending your money. We donate 5% of all our profit to the DAV. The DAV helps support ill and injured veterans, their families and caregivers as they navigate the challenges of life after combat
Ready?
Most agencies will promise you the world, hand your account to a 20-year-old, and send you a pretty report that says nothing. I'm not that.
I work with series A B2B SaaS businesses that are serious about growth — not those looking for the cheapest option or a quick fix.
I don't take on everyone. I take on the right ones.
If that's you, let's talk.
PRIVACY POLICY | TERMS OF SERVICE
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